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Moisturizing shampoo for dry, frizzy, or coarse hair that helps reduce breakage and boost moisture retention.

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Quench dry and parched hair’s thirst with Moisture Hero™ Shampoo. This moisturizing shampoo for dry hair gently cleanses while helping to strengthen and protect against dryness.

Formulated with plant-based keratin-like proteins, this moisturizing shampoo for dry hair helps make hair up to 20% more resistant to daily wear and external stressors, while improving elasticity by up to 15%. The result? Softer, smoother, and more resilient hair with enhanced shine and less frizz—without feeling weighed down.

This hydrating shampoo for dry and frizzy hair is free from sulfates, silicones, parabens, and mineral oil.

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How it works

Moisture Hero™ Shampoo is a strengthening and moisturizing shampoo that works in two ways to deliver long-lasting hydration while helping protect hair from damage.

First, lightweight hydrators like Aquaxyl™ sugar complex, together with organic botanical extracts from pomegranate, elderflower, and aloe, provide immediate and long-lasting moisture to dry strands, making it an effective hydrating shampoo for frizzy hair.

Secondly, hydrolyzed vegetable proteins help reinforce the hair fiber by forming a protective barrier on the surface. This makes hair up to 20% more resistant to daily wear, while improving elasticity by up to 15% and enhancing smoothness and shine. Combined with organic inulin, it also helps reduce moisture loss and improve long-term moisture retention.

The result is hair that feels stronger, looks smoother, and is more resistant to dryness, frizz, and external stress.

This hydrating shampoo is suitable for all hair types, but is especially beneficial for dry, frizzy, coarse, or curly hair in need of moisture and strengthening care.

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250 ml/8.5 fl.oz.

Aqua, Lauryl Glucoside, Glycerin, Propanediol, Disodium Cocoyl Glutamate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Caffeine, Hydrolyzed Vegetable Protein, Parfum (natural), Xylitylglucoside, Anhydroxylitol, Xylitol, Inulin*, Punica Granatum Fruit Extract*, Sambucus Nigra Flower Extract*, Camellia Sinensis Leaf Extract*, Vaccinium Myrtillus Fruit Extract*, Aloe Barbadensis Leaf Juice Powder*, Glyceryl Caprylate, Glucose, Sodium Cocoyl Glutamate, Xanthan Gum, Polyglyceryl-4 Caprate, Sodium Gluconate, Sodium Benzoate, Potassium Sorbate, Sorbic Acid. *Ingredients from Organic Farming.

99.53% natural origin of total, 20.56% of the total ingredients are from organic farming.

pH value: 4.5-5.0.

A harmonious fragrance of peach blossoms, Brazilian oranges, and sweet almonds complements this moisturizing shampoo for dry hair. We use 100% naturally-derived essential oils for fragrance without any of the 26 declarable fragrance allergens.

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Massage Moisture Hero™ Shampoo into wet hair, rinse well. If necessary, repeat this step to initiate the foaming process. Follow with Moisture Hero™ Conditioner. Rinse thoroughly.

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Which hair types is it most suitable for?

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We formulated this hydrating shampoo for dry, coarse, and frizzy hair. These hair types are more prone to dehydration and moisture loss. This shampoo for frizzy hair works well for hair with high porosity, which can quickly become dehydrated. Signs of hair dehydration include:

• Dull-looking strands
• Hair tangles easy
• Frizziness
• Split ends

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What else can I do to treat dry, frizzy hair?

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To treat dry, frizzy hair, we recommend combining this hydrating shampoo for dry and frizzy hair with other products from our Moisture Hero™ series:

• Moisture Hero™ Conditioner
• Moisture Hero™ Hair Mask
• Moisture Hero™ Pre-Shampoo Balm
• Moisture Hero™ Hair Oil

We designed these hydrating products to play together to restore moisture to even the driest of hair. Try also our Split Fix™ series if you have split ends or hair breakage.

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Does it have a fragrance?

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Yes! It has a harmonious fragrance of peach blossoms, Brazilian oranges, and sweet almonds. We use 100% naturally-derived essential oils for fragrance without any of the 26 declarable fragrance allergens.

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